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29 October 2012

3 Video Marketing Suggestions that Get Good Outcomes

By James Steele


Video marketing is the art of producing videos to broadcast your message to your target audience. This article will be discussing the ins and outs of video marketing.

One of the greatest benefits of video marketing is that you get preferential treatment from the search engines. It is mind boggling, but the search engines give preferential treatment to videos over text. As a video marketer, you should use this to your advantage and make sure that you produce enough videos to aid the search engines in ranking your videos higher. You can take care of this by putting keywords all over your videos. Leading off with your title, your most important keyword must be inserted in your title because this is how search engines recognize and rate all websites.

Also, you should add the keyword to your video's transcript text because the search engines like to spider this as well. You improve your chances of being ranking when you produce videos that the search engine spiders know how and what to crawl. You can improve your search engine ranking in many different forms, but when it comes to videos in particular, you should look at the text that is all around your video due to the fact that spiders cannot crawl what is inside of the video. So don't ignore the search engines when you're creating your videos because a majority of your traffic would be coming from them.

When people are going through various videos online, what catches their attention apart from the title?

Besides the title, is there anything else that sticks out when people are browsing online videos?

The tips that we discussed above might seem simple, but on the long run, they will help you get lots of response from your videos. So keep your focus on quality, rather than quantity.




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