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04 September 2012

High Quality Videos - Easy Guide For Beginners

By Reed Slidell


High quality videos are hard to find these days online even though technology allows their easy production. Primarily, this is due to the lack of the appropriate materials to use and techniques to observe. Lack of determination to produce them could be another reason. If you own a business and you intend to enlarge your customer base through web videos and promotional videos, you must never take their creation lightly. Viewers decide whether they will watch a clip or not, once they see its quality during the first few seconds it plays. Following are some ideas on video creation that will help you hook your target audience easily.

Let us assume that you are creating promotional clips for your small business. This will pose a big challenge on you if you don't have the right tools and techniques. Get a hold of them first. Then, prepare yourself for the possibility of failures as this will keep you focused on making high quality videos. To begin with, you must address the presence of shaky images. This happens when you are shooting with a handheld camera. Use a tripod to gain stability. Most of the camcorders manufactured today have a built-in image stabilization feature. Figure out how to set it up even before you press the record button.

In connection to the above-mentioned, you must learn how your camcorder works up to the T. This will keep you from accidentally pushing buttons that can cause shaky images and shooting at your object at the wrong angle. It is also advisable for you to master basic shooting tricks like panning and zooming. As you pan or zoom in to shoot, take the time to do everything with proper time intervals. Abrupt zoom-ins and zoom-outs characterize amateur internet marketing videos.

When it comes to the actual shooting, the proper sequencing of footages must be clear in your mind. Which scene do you want to go first or last? Effective web video production is not all about proper manipulation of the camcorder and certain shooting tricks. It includes excellent presentation of content as well. Telling a story is the most suitable way to achieve this. Why? Because viewers always look for the story in anything they read or watch. More so, it aids producers in creating a chronological pattern of all the scenes they wish to share. Thus, the value of storyboards is highly-regarded.

Poor audio and lighting is another factor that turns-off audience in general. Poor audio could happen when there are unwanted noises in the background or when the speaker's voice cannot be heard. Both can happen as well. These are most likely to happen if you depend on the built-in microphone in your camcorder. Henceforth, it is advisable that you purchase external microphones appropriate for your sound needs. Add a reliable lighting kit to that as the different kinds of lights work best in varied shooting locations.

Finally, observe the rule of thirds for high quality videos. In layman's term, this is the selection of appropriate shot composition. Before you even start recording, see if you have successfully framed your subject interviewee. How are the things behind the interviewee framed in your camcorder screen? Always seek for the proper balance and your videos will look very professional in every aspect. There is no way viewers can miss on watching them.




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