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12 March 2013

So You Want To Start Your Own Business As A Home Builder

By Joanna Crank


If you want your new house building business to succeed you have to be prepared to spend some time in the beginning doing marketing and research. If you want to have an advantage over other house builders in your area, you need to do these two things. Many builders simply operate from day to day. They do not bother much about things like market research. What you need to do is devise a market research plan and be prepared to follow it. Market research will help you to make the right choices and decisions for your home building business.

Your market research starts with consulting real estate agents. That person will be able to inform you about what people are looking for when it comes to buying a home. Furthermore, you can list and sell the home you build through the agent. Even if you think you can handle this aspect you should still use a professional agent. Not only are they the ones that will deal with the buyers, but they also work when you don't.

Oddly enough, a lot of home builders don't bother with consulting agents, and yet the success of their business depends a lot on what the agent can offer. When all is said and done, their input is crucial. It is important that you are willing to hear what your agent tells you when it comes to building projects. Builders will often choose to build what they want, rather than follow the advise of the agent. If you think you might be somewhat similarly inclined, you should know that you will probably be damaging your business. The agent knows what is wanted, and they only get paid once the home has been purchased, so they will not advise you badly.

It is important that you meet with some agents in the area you intend to operate in. You will then be able to ask them some pertinent questions. For instance, you might enquire what size the homes in the area should be, and what they think builders should concentrate on. Since this is basically a two-way partnership, be respectful and friendly.

Draw up a list of questions that you want to ask and record the answers that you get. Once you have consulted with 2 or 3 agents, compare their answers and look for common threads. These should be incorporated into the design of the home you build. You can move on to drawing up the plans once you have conducted this research. It is a really good idea to arrange a meeting with the agents that you consulted with before. They can review the plans and provide advice if necessary.

Remember that your home building business will succeed depending upon the amount of effort you are willing to put in, and if you are prepared to take the advice of those who know what they are talking about. Working with reputable real estate agents in the design phase will greatly increase the chances of you building homes that people wish to own.




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