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13 April 2016

Online Marketing Companies: The Wordpress Do's & Don'ts

By Robert Sutter


WordPress is, to many, the most popular platform for blogging purposes. There are many websites that are built around it, which online marketing companies across the board can attest, and the fact that it's user-friendly cannot be ignored. With that said, those who are just getting their toes wet with this program might want to know how it can be effectively utilized. Here are some of the biggest do's & don'ts to help you along.

DO bring tags into the fold. WordPress tags are not necessarily used for search engine optimization purposes, but this doesn't mean that they shouldn't be used. As a matter of fact, tags can help your content become trackable, meaning that you won't lose anything important. Make sure that you keep your tags simple, not only for your benefit but those of your readers. This is just the start, though, as far as WordPress utilization is concerned.

DON'T go too heavy on plug-ins. WordPress has its fair share of plug-ins, which are designed to help your site run more intuitively. However, some plug-ins might not be used at all, even if they are active. For this reason, you should go into the backend of your site, in order to determine what's simply taking up bandwidth. By deactivating the plug-ins in question, your WordPress site will run even smoother, reducing the chances of it coming to a crawl as well.

DO keep SEO efforts in mind. Did you know that WordPress can be used for search engine optimization purposes, too? One of the ways that this can be done, according to online marketing companies across the board, is through high-quality pictures paired off with relevant keywords. It's also worth noting the importance of hyperlinks, as they relate to the aforementioned keywords as well. SEO matters, which is supported by authorities the likes of www.fishbat.com.

DON'T forget that you can schedule posts. One of the best things about WordPress is that you can actually schedule content for specific days and times. By doing this, you will be able to get certain pieces of content out in timely fashion, which is great for holidays in particular. Make it a point to schedule your posts accordingly, so that you do not miss out on crucial dates. This will only help you benefit from WordPress to greater degrees.




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