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03 October 2016

Locating A Quality Conference Keynote Speaker

By Patricia Stewart


When it comes to conferences, conventions and other events in Columbus, Ohio, there are often several elements. In most cases, the first highlighted event will be that of a conference keynote speaker. Most often, this individual will provide a speech and address the audience at the beginning and or end of the event.

While social groups often focus on lifestyle based themes and materials, businesses and schools often focus more on one particular aspect. As most of these type events have a main theme, it is important to invite a speaker with extensive knowledge in the area. Otherwise, the initial address may simply welcome attendees to the event along with brief workshop descriptions and scheduled activities.

In addition, the individuals invited to speak often have different backgrounds. For example, someone speaking at a social conference is going to highlight information related to the organization such as those who have made a difference in the past. Whereas, a company or school is most likely going to want to invite a well known activist, entertainer or employee who can speak on a specific theme or aspect as related to the event.

When it comes to this type of address, the format is most often a speech which establishes a main or underlying theme to an event. For example, in the 1990 International Bisexual Conference in San Francisco, California, the theme was educate, advocate, celebrate. As such, the keynote speaker talked about the importance of these three elements with regards to bisexuals becoming a more accepted aspect of society.

Ultimately, the goal of most keynote addresses is to create a larger umbrella or idea. In some cases, such as at literary festivals, it will be authors or others who fill these slots. Whereas, in politics, it is often the candidates who host town halls or other small speaking engagements in which the candidates or campaign staff provide the keynote.

While different from social gatherings, educational, political and industrial exhibitions and conventions still use a similar format. One of the only differences being that the address is often delivered to set the tone and summarize a specific message. Whereas, an address at a school or university may focus on a specific area of knowledge or learning.

While a keynote address can be provided by anyone with knowledge in a specific area, many well educated people also speak at graduation ceremonies from middle-school through college. There are also community colleges and universities who have ongoing programs which invite speakers to address students and community members throughout the academic year. For example, Felonius Monk and other activists spoke to the Humboldt State University students, faculty, staff and community members at a local forum as part of the 2016 entertainment schedule.

At most events, audience participation is required to some extent. For example, audience members and workshop attendees are often asked to complete a short survey, or to elaborate on a specific idea or thought. Whether leading a keynote or providing a workshop, it is important the individual have the knowledge, skills and public speaking ability required.




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