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01 January 2017

Useful Facts About Hotel Video Production

By Eric Scott


Video has potential. It has the power to increase sales. Therefore, a hospitality facility needs hotel video production. A good production will market the services of an establishment in the best manner possible. Human are visual beings. Thus, audio-visual creations attract them. It arouses their curiosity and makes them want to find out more. Definitely, something visual will get more clicks than an article. This is because most people just hate reading. They want motion picture. This is the reason why movies and documentaries have a huge following. People want to hear the sound and see moving pictures.

Creating is not enough. Distribution is also paramount. This matter deserves the full attention of the production personnel. The video should reach as many people as possible. The reach of a presentation is a factor of success. It is not about anybody seeing the production but rather about reaching the most valuable audience or better called the target market of a hospitality establishment.

There are many variables to deal with including shooting, editing, and uploading among others. Thus, confusion can rein if there is no plan. One should write down on paper, the execution of every step. One must not ignore anything. The smallest issue can have a big impact. Planning is not a one-man show. It should involve every member of the content team.

Audio-visual content should be accurate so that to portray a company in good light. Thus, some research work will come in handy. This can be done online. The internet is the biggest database of information. A good search engine will make it easy to locate information of interest. Some information can be obtained from the staff of the hotel.

Optimizing content for the limited attention spans and the busy schedule of humans is required. People simply do not have time. When individuals have some spare time, their attention spans are short. Thus, a short length is the best. Precise and brief content will have maximum impact. From the moment that a presentation starts, one should get the desired messages.

Level of interest and engagement is a vital matter. People love the funny. Thus, the presenter should have some good sense of humor. If it is serious content, there is need to use interesting facts. The content team should think out of the box. There is need to bring unique ideas to the table for creating a video that will stand out of the crowd.

The right equipment should be used in shooting. To achieve superior results, there is need to harness state of the art technologies. A good camera is an absolute necessity. If possible, there should be a number of camera operators so that to shoot from different angles. This will lead to more perspectives. Sufficient and proper lighting is needed in the shooting room.

Video editing is the final step. This makes use of state of the art software. Proprietary programs are better than the free ones because they have advanced features that will greatly enhance the quality of a presentation. The final product will require uploading to a number of sites where people can view them. If there is proper execution of everything, benefits will start trickling in from the first day of video hosting.




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