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19 September 2017

Increase Your Customer Base With EDDM

By Dennis Wright


Without a doubt, advertising plays a very important role in helping businesses grow. For decades, businesses have relied on different advertisement models to reach customers. The most common ones include television and newspaper ads. However, one form that is catching up pace fast is EDDM.

It is a method of advertising to targeted customers through the use of the United States Postal Service. Your business can grow in revenue by simply subscribing to an option that gives you access to new customers. The metrics that one uses to draw up a preferred audience include neighborhood, distance and income. It has proven to be a good model for growing businesses so far.

Among the enterprises that stand to reap immensely from targeted advertising are retail stores, gyms, moving companies, auto repair shops, salons, dentists, dry cleaners and restaurants. Such businesses do not generate revenues that can facilitate sustained newspaper and TV ads.

To sign up for the service, you will first have to create an account with the United States Postal Service. The service usually operates merchant accounts for those who look to make money out of mail delivery. Next, you will be instructed to choose your routes. In essence, this is where you get to choose your target audience.

Fortunately, the postal service has created a mapping tool that can be used online by subscribers who want to have an easy time choosing routes. By using it, you should easily find the right routes to use for delivery within your area. If your aim is to get to a certain neighborhood for example, what you want is a short route to the place.

It is important to create a mailing piece as well. There are strict guidelines that must be followed when it comes to this. You can select from many designs available on the official USPS website. Just ensure you lay out your words in a manner that is clear and brief as you choose your design.

Finding a printing firm for your mail pieces is also a must. Luckily, there are a plethora of firms that offer printing services for a wide variety of formats. Your firm should help you with the design, printing and preparation of all your pieces.

Once everything is set, choose a day for the dropping off of your adverts. Your post office should have a list of dates when deliveries are made. Payment should be made before delivery nonetheless. Nowadays, online payments are accepted by the service. For convenience, make regular use of your credit card. When choosing the date for your drop off, be clear about your target destination and advert numbers.

Processing forms always ought to be filled before delivery. The forms are used to instruct the service on the manner in which orders ought to be processed. If one of your customers does not appreciate mailed adverts, there is a special section in the form where you may fill in his address.

Once your adverts start hitting their targets, you should certainly see an increase in revenue. Some businesses even attest to double growth within a short time frame. If you want the best for your business, choose this model.




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