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29 May 2018

Advantages Of The Digital Billboard Truck

By Harold Anderson


When you hear the term billboard, you think of those giant frames that hold giant posters. As the world is evolving, this kinds of billboards are becoming obsolete. In the world today, we have digital boards. They are in both mobile and immobile form. A good example of a mobile form is the digital billboard truck. It is further discussed below.

These billboards are in form of LED screens. This means that the pictures or videos are bright. When something is bright, it is bound to capture the attention of anyone who is close by. This kind of attention cannot be grabbed by the normal kinds of billboards. Not even if they had a number of light bulbs around them.

You have the chance to advertise in different ways. You can pass across the same messages at different times and in different ways. For example, your content in the morning and at happy hour should be passed across different. You also have a chance to advertise in more detail especially in video form unlike on normal billboards where it will just be a big poster.

Digitalism makes things a lot easier. If you want to change something in an old billboard, you will have to print out a new poster, have someone take the old one down and put the new one up. You also have to be physically present. For the digital ones, you can change things no matter your location. You can just edit the content and put it up to the display software.

They are easy to maintain and have high durability. Most LED screens, both those put up on the streets and those installed into the trucks, are not easily damaged. With a few routine checks, they are bound to last a really long time. Compared to normal boards which mostly break under the harsh weather conditions and end up costing a lot for repair.

In the long run, digital billboards are much more affordable compared to the normal kind of billboards. This is because, as long as you pay the screen owner to advertise, your product will always be made known. For the posters, however, you will have to replace the posters whenever they get torn up or faded. And also incur the cost of having them put up.

Your product may not be specific to one kind of audience. The screens allow you to reach the different audiences in different ways. You can choose how you want to pass the information to each group and have it play on the screens at the times you see the best fit. With the old-fashioned billboard, you can only advertise in one way.

In the event that you work in a billboard company or own one, it is best you upgrade. Do away with all the old-fashioned billboards and concentrate on the digital ones. These are bound to bring in a lot more profit. While the old ones can only serve one client at a time, the digital ones can serve a lot of clients at a go meaning a lot more money.




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