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26 June 2018

Reasons Why Small Business Owners Should Invest In Custom Shaped Advertising Inflatables

By Amanda McDonald


Making use of custom banners that one can use for promoting has some truly good benefits compared to other means of advertising. Whether these other means are traditional and digital and their effectiveness is up for debate. However, if one is to take full advantage of all the means that are at one s disposal, consideration of Custom Shaped Advertising Inflatables is a must and for these very reasons.

With that said, no one is saying that other companies do not use inflatables but what makes all the difference in design and of course location. Location is key to any product hence the term product placement but in this case, since it s all about advertising then it shall be called advertising placement. It doesn t have the same ring to it as the former but the point has been made nonetheless. Where one places their advert makes all the difference in terms of how many people get to see it.

Balloons are a great way to build some form of brand recognition for one s business. Due to the ability that they can be used again and again, regardless of the weather means that the balloons are a sound investment for any company, be it a big one or a small one.

Advertising can be expensive and in fact, for most small to medium-sized businesses, it is. There is, however, a more cost-effective way of advertising that won t break the bank or promoting budget. Promotional material for one s business can only go so far before there s a need to upscale which often involves an exponential growth in costs often with a linear growth in new clientele and sales. The use of custom shaped inflatables often negates that by keeping costs extremely low in exchange for business visibility.

These strengths include but are not limited to size, color and overall design of the balloon. This helps in securing a long-lasting impression on passersby and potential customers and helps them identify the brand, guaranteeing some form of exposure to a new set of eyes.

If the inflatable is going to be custom, it might as well be something that stands out. Making the expansive signage memorable will not only warrant some much-needed attention but also put you in a business to attract some much appreciated new customers, which ultimately translates into more money which can be used to reinvest into the business with the purchase of more inflatables for different key locations.

Lastly, unlike other marketing products or aids, balloons are very easy to transport and handle, making them ideal to be used in a number of occasions and areas for the purposes of promoting one s brand or business.

For the business owner who is looking for a unique, cost-effective and sure-fire way of enhancing the visibility of their brand or product. Custom made inflatables for advertising are one of the easiest and simplest ways to make sure that the above requirements happen. And this is before all of the advantages this product has on offer. For a long-lasting, durable promoting device, custom inflatables should be at the top of any list.




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