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06 May 2019

Bringing Mobile Billboard Truck Advertisement To Life

By Christine Rogers


Marketing strategies are every the weapon of every company to boost their sales and product marketability. Creating advertisements, launching products, and endorsements of celebrities are only some of those. They do this to let the customers know of their products. When it comes to ads, outdoor roaming is possible through mobile billboard truck.

This method is still the commonly used method of mobile advertising today since its first introduction. This is the most convenient marketing strategy. It is due to its box shape where they can put up their print ads on all of its sides. Aside from that, the truck can drive all day within the streets megacities and metro areas.

It also has features that can be flexibly added on to it. LED lighting effects can be installed that will light up in the night. LED screens can also be placed on all sides that will play their video ads. Sound systems can be placed on top that will play their company song.

They can also add showrooms to the truck. They can replace the steel walls to thick and durable safety glass panels. This way, viewers from the streets can see their marketing stage inside. Here, actors and stage props may be placed to enhance the pleasantness of the product to them.

Creativity and innovation is needed to create a marketable story board for the showroom. Here, the marketing team can share ideas and opinions on what is the best story to tell customers. They will create a mini stage play in there. This method can capture the interest of the audience. As a result, product marketability, customers, and sales increase.

Having these trucks will increase the places and areas covered. Curious viewers will want to take a closer look on it and its displays due to its attention grabbing size. As a result, they will gain a diverse number of customers. Not only that, they will save much cost per mille as this is offered in affordable prices.

Advertising through this method also has numerous disadvantages. The rent for these trucks can only be on a short period unless otherwise stated in the contract. Even though affordable, set up costs are really expensive. So it really is recommended to rent them monthly to lower the said cost.

If hiring the services of mobile companies is not in the option, creating their own mobile truck is. What is good about this is that expenses are within company operations. It is a given that it will be costly to make. However, positive results will eventually yield the longer the truck has been roaming in roads. They have much more power in deciding where it drive that they cannot get when in contract with mobile billboard companies.

To begin, a feasible design must be determined first. It must be seen even at a far distance. The upper management has to approve this first to ensure it will catch customer interest. The design has to be simple yet powerful. Information here has to be clear and concise so customers can remember it easily. When it comes to the image, it is better to choose one out of many that have a huge impact to customer. This way, they would not be overwhelmed by too much photos there.




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