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20 January 2013

Get Maximum Results with the Right Design for Your Homepage

By Lianne Salassi


Because your homepage is the gate to your entire site, it is an integral part of your website. Use the following tips to help unlock the secrets to this important gate.

Your website's homepage must indicate the most important pages of your website and give the visitors a road map for getting there. Once your potential prospects come to your homepage, they should automatically know what your site is about and the areas that it offers. Every site has pages that are either popular or important. Making these pages stand out will make it much easier for your potential customers to find your most valuable pages. The easier your homepage appears, the longer you can get visitors to remain on the website. You should use good headings and subheadings to your advantage so that all of your guests will know what your website is referencing in particular. Do not put too much info on your homepage. But, make sure that it is readable, but short. Lead your visitors to other links on your site that will give them more detailed information on their subject of interest.

It shouldn't be a hassle to get your homepage to load. Avoid the use of heavy graphics and flash that slow down the performance of your homepage. Your visitors will be able to go through your homepage quickly if you make it light weight. Because people don't have much time, you should respect that and take all necessary measures to make sure it loads fast.

Your homepage is the gateway to your site. This is where a lot of your visitors will enter your website during their first visit. This is why it is imperative to have a strong call to action on your homepage that stresses the main goal of your website. This should be how your homepage is handled even if you are promoting more than one product. Call to action words such as "Buy Now" and "Get Your Free Trial" are really powerful in turning your visitors into customers or leads. If you are not using call to action words to your website's advantage, then you are overlooking a huge amount of possible business.

Your homepage is the gateway to your site. This is where a lot of your visitors will enter your website during their first visit. This is why it is essential that you place a strong call to action on your homepage that indicates the whole intention of the site. This should be how your homepage is handled even if you are promoting more than one product. Call to action words like buy this now and get one for free are very good for making prospects become customers. If you are not using call to action words to your site's benefit, then you are ignoring plenty of potential. Your homepage makes the difference in the way that you visitors will reply to you and your website. Do not forget if your homepage is not up to par, you risk losing plenty of customers or prospects. It is essential that you focus on this.




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