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17 February 2014

The Most Efficient Ways To Target Customers On Facebook

By Adam Noah


Do you use Facebook to promote your products? If not, you should look into creating a page for your brand and perhaps buying ad space on the popular social network.



If you would like to target all of the people who bowl in Decatur, Il you could use the Lookalike Audience tool by having your current list uploaded to Facebook, have it go through your list and find other people in Decatur who are also interested in bowling.

For instance, a user who recently changed their relationship status to engaged would be an excellent target for ads about wedding planning services. A user who announced their pregnancy on Facebook will become a perfect target for products related to babies. Facebook is able to properly target its users for ads because of the amount of personal information shared.

If click through rates are your objective, then running your ad in the news feed is the optimal way for you to go. On the other hand, if total click throughs are your objective, the the right hand side will work best for you, because of the raw numbers you will be getting.

For 2014, more and more individuals are becoming aware of the possibilities with Facebook advertising and the fact that the demographics are there, and all a person needs is to learn how to advertise with their system. You should give it a try, and go ahead and market something and see how it works for you and your products.




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