Search This Blog

27 May 2016

Attracting Customers By Using Unique Promotional Items

By Anthony Clark


A lot of companies will at some point require advertising or marketing to increase sales and attract customers. Radio commercials and adverts in the local press can be effective and this works for a lot of businesses. Another way of boosting business is by using unique promotional items and many are now available.

Marketing merchandise comes in various forms and there are different ways to target your potential customers. Clothing has been a very popular way for many years and many firms will use shirts, hats and jackets with their name, number or logo printed on to them. Other ways to attract people include music, lights and videos featuring your name or images of products you sell.

If part of your marketing involves going to exhibitions or public events then handing out free promo things can be successful. Mini USB sticks with logos and phone numbers are a fairly new idea and are becoming very effective. Other recent additions to promotional merchandise are cell phone skins, tablet protectors and laptop bags with various types of company advertising on them.

Many of the big companies with huge budgets will use transport to advertise their business and services. Cars, trucks and trains have all been used for marketing and are a great visual way to promote a company. Other more extravagant and costly methods include aircraft and hot air balloons which have been customized to the companies design.

Giving away free merchandise is always extremely effective and is a great marketing tool for any business. Most food manufacturers and retailers will at some time give away samples of their wares to potential clients. Business that charge guests to go in have also used promotions such as kids go free if they are with an adult and this is getting more popular year on year.

If you are targeting children in an advertising spree it is essential that anything you give to them is safe. Only buy merchandise from companies that sell products that have passed the relevant safety inspections in your area of the world. Anything with small pieces should be avoided and an item that with anything sharp or made of glass is not recommended.

When you are looking for a company to supply your merchandise there are many firms now specializing in this field. Most can be found on the internet and after letting them know what kind of marketing you need they will tailor products to suit. A consultation with these companies can be very beneficial as they will often make suggestions which may be more effective for your line of business than the original idea.

Any time that you use merchandise to advertise your business you should always make sure that the items are made well and will last. Giving something away for nothing and then having it fail will have an opposite effect to the one you are trying to achieve. If clothing is your chosen way of marketing then any shirts or jackets should be offered in varying sizes and color options to appeal to a larger audience.




About the Author:



No comments: