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31 August 2016

Factors To Consider Before Doing Hotel Video Production

By Nancy Ellis


In every industry, there are unique challenges that face it as well as also having some benefits. The only way to adopt and overcome these challenges is by looking for ways and strategies to overcome all the effects that the industry is probably facing or may come across. The following are some of the emerging trends that affect Hotel Video Production.

Video shooting is one of the best and effective ways in which hotels use to reach their clients. However the move also comes with challenges which forces for businesses to adapt to these challenges. One of the current trends is the availability of different hotels providing the same services. This has negatively impacted the new upcoming hotels in the industry.

Also the results are massive when all the protocols are observed. The target group on the other hand will also help in determining the pricing, location, the content to be included or excluded and the general formatting of the production. This helps in achieving quality productions which will be eye catching to the customers.

For every production to be done, the business has to put aside some amount of money to finance the project. Before a hotel comes to a conclusion that the information that they intent to pass to the public should be video generated, the cost of financing the project should be first determined, this will help the organization to determine whether it is in a position to cater for all the costs.

This is because some of these videographers lack the right skill and expertise when doing the job. This in turn leads to poor service delivery and customer dissatisfaction. To avoid this, hotels are thereby advised to outsource for professionals who are well equipped with skills, knowledge and the right equipment in order to ensure quality production at all times.

These cultural practices which can be used may include the type of food which are usually associated with certain cultures or activities which features some cultural communities in the world. This makes customers have that unforgettable experience when they visit the hotels forgetting even that they were far from their home.

This is one of the challenges that hotel businesses are facing when they opt to do their marketing through videos. The internet is a very effective way of doing marketing. When hotels opt to use videos to create awareness of the business, most spammers use this as a way of conning people. The site chosen to post these videos should be safe enough for the public who may opt to visit.

This is because spammers may hack these sites and steal some confidential information that the clients are using especially in online bookings. This exposes the client to a lot of risks and this information entered can be used to hack the hotels website or capture passwords of clients bank accounts in scenarios where payments are done online.




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