Promotional gifts are being used by companies to promote themselves and their products or services. These help in communicating on what your brand is standing for making it more memorable to them. These are given usually at trade shows, conventions and even at sidewalks in order to market them to the people.
Common items being given with this particular purpose are pens, mugs and tote bags with the name of your brand written on them. Although there are those who are handing out unique promotional gifts to stand out from the rest and give a long lasting impression. Here are some advices in crafting them for your company which you may give out next time.
Create something that will not fit inside an envelope and is more at home inside boxes or packages. This would build anticipation for these people you have given it to and will be excited in opening it soon. They will have no idea on what is inside as well making a surprising element in the process.
Give them something to do when they received the item so it will stick to their memory better. An example of this is done by a toothpaste company where they gave ice creams and the stick it is on is shaped like a toothbrush reminding them to brush their teeth after eating the food. These things that would incline the recipient to take action is better.
Make the items relevant to the services and products which helps in connecting it to your business. These things might tell a meaningful story of the company related to the business and your visions. This also shows the benefits of patronizing your business that they can get.
Avoid having it look generic or cheap even though it is necessary that the production of these items are not expensive. Be creative in having them look classy in order to leave a good impression to them. And there are people that are prohibited from accepting expensive gifts due to the nature of the work they have.
Never forget to include the company brand logo on the items to they will remember where it came from. This should be placed in an area that can easily be seen but make certain that the aesthetics will not be destroyed. Having your logo the same size as the item will be visible to them but it might give a bad impression on them.
Select an item that can last, not the same as flowers which withers away or food that must be eaten right away. This will be a reminder for them even years have passed since you gave the present to them. It would be great if you could craft something they can display proudly inside their house or they can use sometimes.
And lastly, make sure that the effort you put in making them will be felt by the people who are going to receive it. Having a concept that was not done before by others or only a very few companies that would have a great impact with your customers. This would be a fun activity for your team as well in allowing their creativity to be exercised.
Common items being given with this particular purpose are pens, mugs and tote bags with the name of your brand written on them. Although there are those who are handing out unique promotional gifts to stand out from the rest and give a long lasting impression. Here are some advices in crafting them for your company which you may give out next time.
Create something that will not fit inside an envelope and is more at home inside boxes or packages. This would build anticipation for these people you have given it to and will be excited in opening it soon. They will have no idea on what is inside as well making a surprising element in the process.
Give them something to do when they received the item so it will stick to their memory better. An example of this is done by a toothpaste company where they gave ice creams and the stick it is on is shaped like a toothbrush reminding them to brush their teeth after eating the food. These things that would incline the recipient to take action is better.
Make the items relevant to the services and products which helps in connecting it to your business. These things might tell a meaningful story of the company related to the business and your visions. This also shows the benefits of patronizing your business that they can get.
Avoid having it look generic or cheap even though it is necessary that the production of these items are not expensive. Be creative in having them look classy in order to leave a good impression to them. And there are people that are prohibited from accepting expensive gifts due to the nature of the work they have.
Never forget to include the company brand logo on the items to they will remember where it came from. This should be placed in an area that can easily be seen but make certain that the aesthetics will not be destroyed. Having your logo the same size as the item will be visible to them but it might give a bad impression on them.
Select an item that can last, not the same as flowers which withers away or food that must be eaten right away. This will be a reminder for them even years have passed since you gave the present to them. It would be great if you could craft something they can display proudly inside their house or they can use sometimes.
And lastly, make sure that the effort you put in making them will be felt by the people who are going to receive it. Having a concept that was not done before by others or only a very few companies that would have a great impact with your customers. This would be a fun activity for your team as well in allowing their creativity to be exercised.
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