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07 June 2012

Facebook Marketing - A Powerful Business Tool

By Andrew Parker


Facebook is the dominating force in the social site surge that has had an impact on so many people in the last several years. From its start in 2004, the number of users now stands at over 600 million and there is certainly no doubt that this will rapidly increase to the 1 billion mark before too long. The opportunity for any organization to have a presence where there is certainly this type of activity is now being used by those that understand the ability this can give them. There are those that declare this is now crucial for success on the internet and we will study this in greater detail.



Friends chatting and trading photos is a description you will often get from folks when you question them about what Facebook is used for. The social side, nevertheless, is where marketing opportunities can be discovered since people will often give good or bad reviews of being a customer themselves. The sheer length of time that people spend on the network is an important element to this and if your selling message becomes part of the discussion, you have a potentially powerful business application.

We are accustomed to seeing a company's website url in any advertising material but you will now in addition see their Facebook details. This is not to be mistaken for personal profiles on Facebook as these are online business pages which are being given real prominence. Facebook pages will often gain momentum through individuals efficiently passing the details onto others and this will be beneficial to the business. Pages for a business provide a way for anyone to "like" them and in doing so their group of friends will see that they have achieved this. Facebook can for that reason take a business right across the internet and this is why social sites are viewed as so important.

A page that is constructed in the right way can have numerous other marketing advantages. For instance if you are looking to develop a list of subscribers it may be that somebody needs to like your page to have access to a free report. This has the double effect of building your list and also the quantity of likes of your page. An web business can quickly surge should you get this right.

Paying out for traffic is also an option with Facebook as opposed to the free methods generated through online business pages. There are many people who turned to the Facebook Ad network due to the way it could be targeted very specifically and as such could be cost effective when compared with Google Adwords. The importance of checking out the effectiveness of any type of paid traffic is the same when using Facebook.

Facebook indicates no sign of slowing up and if you are serious about profiting online, then making use of its marketing power is something you should benefit from now.

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