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12 October 2012

Getting More Customers For Your Online Business

By Daniel Otoole


If you want to make that first $100, or first $1,000, it can seem difficult. But, as the saying goes, it's hardest to make that first million and after that, things are great! After all, you have access to the Internet, which has created many millionaires. You simply need to harness the power of internet marketing, and this article will show you how to do that.

When a user visits your website, they're coming in through a link you left or one they found by searching a keyword, so they already have an idea of what to expect before entering. You don't want to confuse this process by having a site that's difficult to navigate. Have everything laid out in such a way that someone coming to your site for the first time can easily navigate it and find their way around.

In addition to your own ethical commitments to your customers, consumer and governmental awareness of the phony testimonial problem on Internet marketing make it worth avoiding phony testimonials.

The Internet facilitates the exchange of information in ways we'd never thought possible. With this freedom, however, comes considerable risk. Identity theft, security breaches, scams, and viruses are all serious threats to both consumers and businesses--a fact that is well-known to the majority of online users. When implementing an online marketing strategy, it is critical that you include appropriate safety measures. Protect your customers' data, privacy, and other information as you would your own. Respect their preferences at all costs. For example, never collect their information without first gaining their permission. Always provide the option to opt-out of email communications; the last thing you want to do is force-feed your brand to prospective customers.

Include reviews and customer testimonials on your site. This helps because targeted visitors are searching for things like this, and good reviews can sway their decision towards your product. Besides, it offers helpful information about the product or service, and targeted visitors need this information.

One thing you may want to do is ask other website owners if you can advertise on their pages. If you don't want to pay, consider asking to exchange ads on their page for some on yours. You could also just sign up to leave comments on relevant blogs and forums and throw your website in your signature. Make sure that you stay on topic; people that spam links will usually get banned from these places.

Your newsletter should contain quality content. Get a mailing list software to send out personalized emails. Do not send out emails to people who did not register for your mailing list themselves. You should include links to the best articles of the month, a discount and some new content every month. Use your mailing list software to keep track of how many emails were read and how many people clicked on the links. Keep track of your sales to find out how many people used the discount. Use these findings to design a better newsletter every month.

Use search engine optimization techniques on your website. This means including service and location keywords in prominent places within your website, choosing a domain name that's related to your business, and building up links to your content from other sites. Search engine optimization, when used properly, will ensure that your business shows up in searches for your products or services, driving potential customers to your site.

Write articles about your website or whatever you are trying to market, and try and put them on as many websites as possible. Another good way to market yourself on the Internet is to write a little bit about yourself.

The world of internet marketing is vast. The success of your site depends on what strategies and techniques you implement. You must be consistent, and you must have a solid plan. While you can't incorporate all strategies, you definitely need to be doing everything you can and choosing the right ones for your site.




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