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31 December 2012

Be a Linchpin in Your Fitness Business

By Vito La Fata


If you are like most fitness business owners, you are interested in having a business that brings in a significant income each month. The best way to accomplish this is by taking a long look at your own personal productivity. Seth Godin has written a book that will help you do just that. It is called Linchpin. During the last 100 years, there has been a factory model idea that rules the working world. Its rules are pretty easy to understand: follow rules and don't worry about thinking too hard.

Another way to be successful in this factory model is to be average and not worry about being held responsible for decisions. You should also not try to bring too much intelligence to your workplace. Just obey the rules and you will get your paycheck, a decent standard of living and a relatively secure job. And people are okay with this kind of work!

Why? Because a lot of people are scared of having to figure things out on their own. An average life and job are okay with them. They are fine with a few people at the top doing most of the hard work of analyzing and thinking and making the hard decisions. Most people are content to just show up and do what they are told to do.

However, according to Godin the times are changing and in the place of the old school model of work, a new school model is coming in. Rather than following the factory model, with its dependency on obedient, non-thinking workers, this new world of work is different. No longer is being a cog in a machine the way to go.

You see, a cog is not indispensable. There will always be more cogs to replace the cogs that leave. Therefore, if you are a cog, you are replaceable. Also, you do not have to be paid much, since there are so many more out there like you. What do you want to be?

If you want to be a linchpin, you must stand out. There are some ways to examine your life to see if you indeed stand out. For example, answer these questions about yourself: How are you different from others who work in the same place that you work? What do you have to share with others that are around you? Are you establishing solid relationships?




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