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05 January 2019

Traits Of A Concert Promoter

By Scott Scott


Choosing a career can be challenging especially if you have several options to choose from. Good research must be conducted before one can make the final decision. If becoming a concert promoter is among the options in your list, you can use the following traits of these professionals to know if you fit in the field.

Passion plays an important role in the growth of a career. When someone works in the field of his interests, he enjoys his work and hence at no one time will he feel overburdened. Love for music is important in this field. You will understand the audience more if you understand the different genres and the artists that are preferred by different generations. If you are not into music, you might get confused on who to invite.

One should have good communication skills. This involves both written and oral skill that will help you reach out to artists and other stakeholders in the market. In case of any changes, you should be in a position to inform the people that will be affected in time. For instance, if the audience is not made aware that there is a change in the venue, they will be disappointed to find the initial venue closed.

Interpersonal skills are very important in a field where you cannot succeed on your own. You need to relate well with the artists, the people helping you prepare for the event and even those that you interact with on a daily basis. It will be impossible to convince people to attend an event using a rude tone. Try to be as friendly as possible.

Being organized will help your career in a big way. Your role is to ensure that everything is in place. This requires a lot of planning and organization. As a professional, you start by creating a budget and then ensuring that you stick to it. It takes an organized person to remember to secure the venue, ensure it has been set and confirm the availability of the artists.

For you to plan good and unique events, you have to be creative. People get tired of the same things, and they will attend those that have new and unique things included in the program. In a situation where the aim of the event is to raise money for something, you have to come up with creative ideas that will encourage people to donate. This way you will reach your target faster.

Your aim is to have a high turn-out which will lead to high profits. This will only be possible if many people are made aware of the event. This calls for a lot of marketing, and hence you must have good marketing skills. These skills will help you decide on the best strategy to use that will attract a high number of target audience at a low cost.

Working in this profession is not easy. You will face a lot challenges on a daily basis. Sometimes the audience may not turn out as expected. Other times you may be turned down by artists and sponsors. It will take some self-motivation to keep you on the game. If you are a person that easily gets discouraged, your chances of giving up are very high.




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