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16 May 2012

SEO Mistakes That Will Cost Your Business

By Etta Browning


Many people still fail with SEO no matter how much effort they put into being successful. The main problem is that they don't know what errors they are committing. The more they make these mistakes, the more difficult the find it to succeed with SEO. This is why it's important to keep an eye out for your own mistakes and at the same time put in the effort to learn from others. We will be looking at some important errors that all SEO practitioners must avoid making.

There is one mistake that only requires good judgment to avoid, yet a lot of people still make it. What I'm talking about the mistake of waiting too long to implement SEO on your site. Whether you are rebuilding an older site or launching a new one, you should not forget about SEO. If you overlook this critical part of your marketing plan then you will end up losing a lot of traffic. When you know that your site needs visitors, why on earth would you debate whether or not to implement SEO? Every site is in need of traffic that takes action and there are not many ways that are effective as driving that traffic through the search engines.

If you choose to go with a professional SEO company, rather than doing the job yourself, then you should be really careful about the whole process. What kind of SEO Company you choose will determine how search engines see your site or react to it. If you opt for a service that employs blackhat techniques to rank your site, you could end up with nothing if your site gets hit by the ban hammer. That's why it's important to be crystal clear right from the start about what you want and what you expect from the company and take responsibility. You need to do a little research and employ some common sense as well, when deciding which company is worth working with.

A mistake that many SEO beginners are unaware of is that they have JavaScript menus on their site, which the search engines cannot read. If you're currently using it, then if you want to rank in the engines you should change the code. But if you want to keep it, then use a good sitemap so your site links can be crawled by the search engines. If you want to rank well, then your pages need to be indexed and properly crawled, so just tend to your nav structure and keep it as simple as possible.

If you have a website and it's not getting much traffic from the search engines, you should have a closer look at it and analyze if you're making mistakes like the ones we discussed above. Be honest with your analysis of the way your site is now and you'll find it easier to uncover any problem areas. The sooner you find problems, the faster you can fix them. And always keep in mind that SEO is evolving and changing all the time. Stay focused and try to learn a little more as time goes by so you can stay in front of your competitors. The more you educate yourself, the easier it will be for you to grasp these concepts.




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