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18 January 2016

Christina Kelly & 3 Public Relations Missteps To Note

By Rebecca Mills


Many companies are familiar with public relations and, more importantly, are able to carry it out with utmost effectiveness in place. There's no denying the fact that this practice matters, especially in the digital age we live in today. Christina Kelly can agree, but there are certain mistakes that PR novices run the risk of making. In order to get the most out of this field as possible, here are just 3 of the mistakes in question you should avoid.

One of the first public relations mistakes to recognize, according to names like Christina Kelly is the inability to effectively communicate. Keep in mind that there are multiple social media channels out there today, ranging from Facebook to Twitter. Even company websites have different sections where thoughts or feedback can be left. By not responding to any of the comments received, you run the risk of making a PR mistake.

What about your perspective, as far as public relations is concerned? Maybe you are used to a particular form of content, without being very familiar with others. Let's say that you regularly take part in podcasts, as a guest; you're going to want to conduct yourself in a similar professional matter if you're asked to be on an early morning talk show. By understanding different PR platforms, your brand is likely to be strengthened.

Did you know that impatience is a crucial mistake that one can make in public relations, too? Christina Kelly, as well as others, can tell you all about how success often takes time to surface online. This is true for even the largest of brands, but it's important to recognize how far you can go with a little patience. Focus on putting in the necessary effort for long-term results, and your brand will benefit that much more as a result.

If you'd like to talk about the most common mistakes that one can make in the public relations world, these are just a few. However, by making it a point to avoid them, you will be able to see greater success. Not only will this benefit you, from a professional standpoint, but the brand you're looking to build will become stronger as a result. Business has expanded so much, in the digital age, and the public relations side of things cannot be ignored.




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