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16 March 2019

Many Popular Brands Benefit From Newsletter Proofreading

By Anthony Howard


When it comes to establishing a brand and getting noticed, every step matters. Everything said on social media, customer relations, and even chosen imagery can determine how well an entity will be received by the public. Oftentimes, being good is not enough but being able to accept that every idea may not be a hit with an intended audience. One of those is textual content, which may benefit from blog or newsletter proofreading.

If a person has ever wondered how some normal individuals have become rich by selling their products or services online, there is no single answer. However, many manage to create interesting content that is worth sharing on social media and other venues. Over time, when those same people begin to grow their audience noticeably, larger brands normally want a piece of the action.

For those who think they may not be able to afford such a service, what they should ask themselves is whether they are ready to gamble on their image. As many people are jumping on the entrepreneur track, either out of necessity or career aspiration, the competition is getting steep. There was once a time when a person could simply rely on word of mouth to get recognized but unless they already had a customer base.

Having presentable text says everything about a brand, even if the voice is nontraditional or very personal. No one wants to read content that has incomplete phrases or appears to have repetitive thought. These are just a few things that most free spellcheckers or online grammar tools seldom catch.

Small business owners and nonprofits may not have the resources to hire someone who can regularly write and edit documents for clarity. It is just that the human eye is better than most technology on the market today. Anyone who has used free software or inexpensive devices that detect grammar or spelling errors can attest to the fact that these often have limitations when it comes to effectiveness.

Online articles tend to have more of a sticky factor when the topics are evergreen and anchor links to strong sources are used. Proofreading and editing services can help with this, as many are writers and educators that have a wealth of knowledge. They can also help in the case where similar articles or posts will be published in different mediums.

The great thing about using a service is that it costs less than hiring a virtual assistant. Once they understand the voice of their client, they can create something that is easy for audiences to read in little time. This service can also help slow writers produce content faster without plagiarizing.

This is all to say that online fortunes do not happen overnight and oftentimes, it takes a team to make the magic happen. Normally, when a person believes in their abilities, it is often enough to get them through the initial bumps of running any business. Yet, having a second set of eyes to ensure that all communication is correct and relevant cannot be stressed enough.




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