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16 August 2013

Facebook Marketing: Is It Worth It?

By Manny Rutz


Facebook marketing is something that's easy to learn and it can help you reach a large audience. Instead of neglecting its true capacity, take advantage of its marketing potential. Read on for Facebook marketing tips to see what it can accomplish for your business. Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Offers can include discounts and prizes for users "liking" your page. Always award the prize though; you don't want to be viewed as dishonest.

Most marketers and businesses are using fan pages to attract and connect with an audience, however keep in mind that not everyone on Facebook is there to buy anything. You need to add content that is relevant, funny or connects with people. After all people use Facebook to socialize not to for stuff to buy.

Providing value on Facebook is very important, if you want to build a large audience of followers then you need to connect with people by providing stuff that is engaging and unique. The more engaging your content is the more likes, shares and comments you'll get on your page, which means more exposure for your business.

Think about why your page exists. Are you simply trying to get the word out about your company and new products? Or, is the page functioning as a forum for better communication with your customers? Once you have a clear picture of what you want your page to do, you can begin working on your marketing goals.

If your plan is to use the ad platform provided by Facebook to reach your audience a lot faster than it's important that your ad does not brake any rules so you don't get your ads denied. Remember that the best type of ads are short and to the point, but at the same time they must create enough curiosity to make people click it. We hope the tips found in this article give you some ideas on how you can take your Facebook marketing to the next level and increase your profits.




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