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20 September 2013

Learn Some On And Off Page Search Engine Optimization Tips

By Twila Harvey


Search engine optimization or SEO is becoming a requirement in the online business today. As hundred of websites vie to have a Top Ten spot on search engine results page, many websites try to be optimized as possible to achieve such a goal. There is fierce competition in internet marketing and not being optimized is a great hindrance in making it big online. If you want to achieve the most coveted first page of search engine results page, you need to optimize both the on and off pages of your website and here are some notable tips to consider:

On page:

Provide a unique, catchy and content-rich title for every page. These two, the title and description are very crucial in making the site tick in the online business. This means that the title and its description should contain the most important keyword phrase and the description should contain at least seventy words.

Give extra attention to heading keywords. You have to prioritize your keywords from H1-H3. Search engine spiders usually identify easily header keywords of your quality content.

Optimize your URLs. Your site's URLs should have targeted keywords, and each page of your site should have a short, static URL of its own.

Be careful not to overload content with too much keywords and he density should at least be between two and five percent. Too much of it can cause a backfire and will result to low search engine rankings.

Off page:

Do not forget to distribute your article to other sites. This can stir up some traffic and the articles that you submit to other sites should have a back-link to your site.

Aside from submitting to article directories, you can also build online presence by creating pages on social bookmarking and networking sites in order to achieve the much- needed internet traffic into your site. Sites like Digg, Facebook, Twitter, Linkedin, Youtube, Delicious and StumbleUpon are great sites to initiate presence.

You can also strengthen online presence by having your site listed on applicable directories. This means creating a back link on many directories as you can provided all these will be part of a link building campaign.

Post comments on blogs. Commenting on blogs that somehow pertain to your business's service or product is a great way to speak to online users who are specifically interested in your trade or industry. Be sure to add quality comments and include a back link to your site.




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