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22 July 2012

Implement A Successful SEO Campaign Using Cross Links

By Brown Young


In the SEO warfare, links are useful weapons. Many specialists think that links directly affect a website's ranking performance. Often, successful SEO companies implement the ideal link building strategy. Is there a definite formula for link building? Unfortunately, not a lot of corporate entities would take the time to expose their secrets to a result-oriented SEO approach.

It has been said that effective link building approach must serve both have internal and external purposes. Relying solely on external linking strategies might not make your SEO scheme stand upright, especially when the other leg, in the form of internal linking of course, is missing. If you wish to have a linking strategy that formulates a dominant impact, then complement your external linking strategies with onsite cross linking methods.

SEO Purpose Of Onsite Cross Linking Nowadays, when all focus is on external link building, it's easy to disregard the use of onsite cross linking. Onsite cross linking is a method by which you link web pages to other relevant pages within your own site. An internal link-building strategy like onsite cross linking can be of great help when done correctly. Here are the benefits for your website:

Cross linking offers a great end user experience to your visitors. Think of cross links as guides to online users. Linking certain pages to other equally important pages not only enables you to promote other pages of your site, it also allows you to assist your readers in finding other content sources that may be interesting to them. The expected result for this ideal link architecture? Better page views and fantastic navigational experiences.

Cross linking guides not only the site visitors, but also search engine crawlers. Sometimes, when bots or spiders fail to index your website comprehensively, you can utilise internal linking to enable the spiders to crawl your text links and follow links for a better search engine indexing.

Consider Internal Linking As Part Of SEO Strategy If It Offers Value To Users Cross linking is powerful as long as you do not overdo it. Do it from the user's perspective, and never ever stuff your website with links.




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