It's not unusual to hear stories about recognised brands and corporate giants being penalised by Google. The likes of JC Penney, a popular US department store, was plagued this horrendous incident when Google slapped it with a 90 day penalty due to suspicious paid links. This event not only put the brand under extreme scrutiny, it also ushered in huge revenue losses for the company.
The vicious desire of many online companies, both large and small, to bag the most wanted spot at the top of Google brings numerous points of concerns. Today, when the majority is set to go further, and eventually cross the line just to acquire a first page result, the tendency to go for just any SEO provider is becoming a trend. The dangers of entrusting your online promotion efforts to anybody are plenty. As the Internet is a breeding ground of scammers and spammers, you should be more wary of the SEO packages that you accept.
The dangers of hiring a bad SEO company can hurt your business. When you commit this mistake, prepare to lose everything. You lose your online reputation, money, and of course your site rankings!
Once you decide to find an SEO company, try to be very realistic. Determine your objectives and desired results, and look to see if your chosen company holds the answer to your vision of ranking at the top of Google.
Here are two dubious lines that immediately tell you that an SEO company is flagrant and unfit to work with.
They seem to have a secret relationship with Google. This is entirely false. They think they have a connection with Google but the truth is, they do not. Google does not rely on payments and connections to consciously shape their organic ranking results.
They offer industry secrets that work. Is there any strategy that is kept secret? Actually, none. Google did a great job dishing it all out. So if a firm comes up to you and says you'll have the results you demand because they hold secrets that work, turn down the offer.
The vicious desire of many online companies, both large and small, to bag the most wanted spot at the top of Google brings numerous points of concerns. Today, when the majority is set to go further, and eventually cross the line just to acquire a first page result, the tendency to go for just any SEO provider is becoming a trend. The dangers of entrusting your online promotion efforts to anybody are plenty. As the Internet is a breeding ground of scammers and spammers, you should be more wary of the SEO packages that you accept.
The dangers of hiring a bad SEO company can hurt your business. When you commit this mistake, prepare to lose everything. You lose your online reputation, money, and of course your site rankings!
Once you decide to find an SEO company, try to be very realistic. Determine your objectives and desired results, and look to see if your chosen company holds the answer to your vision of ranking at the top of Google.
Here are two dubious lines that immediately tell you that an SEO company is flagrant and unfit to work with.
They seem to have a secret relationship with Google. This is entirely false. They think they have a connection with Google but the truth is, they do not. Google does not rely on payments and connections to consciously shape their organic ranking results.
They offer industry secrets that work. Is there any strategy that is kept secret? Actually, none. Google did a great job dishing it all out. So if a firm comes up to you and says you'll have the results you demand because they hold secrets that work, turn down the offer.
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