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04 February 2013

How Co-Branded Debit Cards Benefit Companies

By Cathy Green


Co-branded cards also sometimes referred to as co-branded credit cards or prepaid cards are attractive marketing tools for companies. The companies need the cards to increase their brand recall-value, sales and customer base.

The co-branded debit card program is an association of the highly popular credit card providers such as MasterCard and VISA, banks and companies. The association with such highly popular credit card companies adds a lot of credibility to the companies.

The main attractive feature of the co-branded cards is that they prevent any type of scam or fraud. The cards cannot be misused by frauds or cheaters in case the card holders lose or misplace their co-branded cards.

Through the co-branded debit card program, the companies can provide their customers with attractive discounts, cashbacks and bonuses. This feature helps the companies to attract a lot of customers as a lot of customers like to save money through the discounts.

The companies can put the company's name and logo on the co-branded cards. This feature helps the companies to increase their brand recall value as and when the customers use the co-branded cards.

The companies can also provide flexible payment methods to their customers through the co-branded cards. The customers can use the cards to shop online, which in turn helps the companies to increase sales and maximize their profits.

Through the co-branded credit card program, the customers get prepaid cards. The benefits provided by the prepaid cards make the customers loyal towards the companies.

Many businesses based in Asia, Africa, Europe and the Middle East are benefiting largely from the use of the co-branded cards. The scam or fraud reducing feature of the cards has made them highly popular among customers around the world.




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