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22 February 2013

The Immense Benefits of Co-Branded Cards

By Cathy Green


Co-branded cards also sometimes referred to as paycards are one of the best marketing tools, which the businesses can use. The businesses can make use of the cards to attract a lot of customers.

The co-branded debit card program includes banks, businesses and highly esteemed credit card providers such as VISA and MasterCard. The association with such highly popular credit card providers adds a lot of credibility to the business enterprises.

The main attractive feature of the co-branded cards is that the cards reduce any kind of scam or fraud. The cards cannot be misused by cheaters in case the users lose or misplace their cards.

Through the co-branded cards offered under the co-branded debit card program, the businesses can provide attractive bonuses, discounts and cashbacks to their customers. This feature is highly beneficial for customers as they are able to save money from the offers.

The co-branded cards also provide huge flexibility to customers when it comes to making payments. The customers can use the cards to buy products or services on the Internet and that too from the comfort of their home.

The customers can also use the co-branded cards to shop at different locations. The customers can make purchases at shopping malls and pay bills at gas stations through their co-branded cards.

The businesses can provide their customers with prepaid cards. The prepaid cards prevent the customers from falling into a credit trap as they allow the customers to use only that much amount of money, which they have in their account.

Several customers based in Asia, Africa, Europe and the Middle East are benefiting largely from the use of the co-branded cards. The scam or fraud reducing feature of the cards has made them immensely popular among customers around the globe.




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