In recent years there has been a tool by which people can build confidence and learn to rebuild their lives after experiencing tough life experiences. This tool is called subliminal messages and people wonder if they work or not. Subliminal messages work as a form of self hypnosis, and are based on Neuro Linguistic Programming, which was founded by John Bandier in the 1970s as a way of helping people overcome certain phobias. In NLP, a person uses positive affirmations that they create or which come from outside sources in order to counteract negative emotions. But do they really work? Yes In fact, this technique is so powerful; the US Government banned its use in television advertising decades ago! Dozens of scientific papers have been written demonstrating the effectiveness of subliminal messaging. Below are a few studies that have been conducted:
Research had demonstrated how subliminal messages are unconsciously received and processed as words within the brain (Malik, Krasney, Aldworth & Ladd, 1996). Research shifted from proving the reality of subliminal perception to seeking methods to enhance its effectiveness.So how does subliminal messaging work? Let us explore the process using the example of weight loss programming. Here, subliminal messages are designed to change an individual's relationship with food and alter the emotional triggers of excessive calorie intake.
These are disguised to the listener's conscious mind, through either video and/or audio manipulation. The reason for this is to bypass the conscious mind. The conscious mind, to be useful to man, is very critical and inflexible. It enjoys being right and thinking through things rationally and logically.If it were told "Hey you're healthy now," it will draw on evidence to support or refute the assertion. It may well reply, "You can't just say that. I always eat too much Pizza. Hey, you don't even know me! The unconscious mind in contrast is capable of a far broader perception - it sees and hears far more information. It need not be selective of the information it receives as it can process a lot more of it per second. By exploiting loopholes in conscious perception, affirmations are not decoded consciously but freely enter the ever welcoming unconscious mind unhindered. Through repetition, the unconscious mind begins to accept the affirmations and explore new decision sets and new ways of thinking. The unconscious mind draws upon its lateral thinking, flexibility and creativity to interpret the information it is presented with.
Subliminal audio's can also assist in losing weight effectively and work as a supplement to healthy eating and exercise. In a recent study conducted at a weight loss clinic in Metairie Louisiana, a doctor at this clinic gave his weight loss patients subliminal messages and some weeks after this happened, 50% of the patients who received messages improved in their weight loss.
In order to achieve this, NLP is used to crystallise a complete and meaningful idea by addressing a cluster of related concepts. In our weight loss example, these may be healthy living, natural food, longevity, benefits of feeling healthier and the route to achieving the associated positive emotions.In essence the messages convince us at unconscious to consider "Hey, I am a healthy person, and capable of making healthy decisions." This idea is held 'front of mind' long enough for the individual begins to make healthier decisions more often. The mind has an opportunity to observe these new tendencies, feel good about the choices made, experience the benefits and consciously choose to alter self-perception. There is no stronger psychological principle than Cogito ergo sum - I think therefore I am.
Research had demonstrated how subliminal messages are unconsciously received and processed as words within the brain (Malik, Krasney, Aldworth & Ladd, 1996). Research shifted from proving the reality of subliminal perception to seeking methods to enhance its effectiveness.So how does subliminal messaging work? Let us explore the process using the example of weight loss programming. Here, subliminal messages are designed to change an individual's relationship with food and alter the emotional triggers of excessive calorie intake.
These are disguised to the listener's conscious mind, through either video and/or audio manipulation. The reason for this is to bypass the conscious mind. The conscious mind, to be useful to man, is very critical and inflexible. It enjoys being right and thinking through things rationally and logically.If it were told "Hey you're healthy now," it will draw on evidence to support or refute the assertion. It may well reply, "You can't just say that. I always eat too much Pizza. Hey, you don't even know me! The unconscious mind in contrast is capable of a far broader perception - it sees and hears far more information. It need not be selective of the information it receives as it can process a lot more of it per second. By exploiting loopholes in conscious perception, affirmations are not decoded consciously but freely enter the ever welcoming unconscious mind unhindered. Through repetition, the unconscious mind begins to accept the affirmations and explore new decision sets and new ways of thinking. The unconscious mind draws upon its lateral thinking, flexibility and creativity to interpret the information it is presented with.
Subliminal audio's can also assist in losing weight effectively and work as a supplement to healthy eating and exercise. In a recent study conducted at a weight loss clinic in Metairie Louisiana, a doctor at this clinic gave his weight loss patients subliminal messages and some weeks after this happened, 50% of the patients who received messages improved in their weight loss.
In order to achieve this, NLP is used to crystallise a complete and meaningful idea by addressing a cluster of related concepts. In our weight loss example, these may be healthy living, natural food, longevity, benefits of feeling healthier and the route to achieving the associated positive emotions.In essence the messages convince us at unconscious to consider "Hey, I am a healthy person, and capable of making healthy decisions." This idea is held 'front of mind' long enough for the individual begins to make healthier decisions more often. The mind has an opportunity to observe these new tendencies, feel good about the choices made, experience the benefits and consciously choose to alter self-perception. There is no stronger psychological principle than Cogito ergo sum - I think therefore I am.
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