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29 November 2012

The Benefits Of Transit Advertisement

By Kris Tanner


There are various forms of advertising, and it even grows as people find new and creative ways to promote. Other than newspaper and magazine ad spaces, TV and radio commercials, and various written ad materials, there are also advertisements posted online and even drawn on human skin. The success of advertisements depends upon several factors. One of those factors is right placement. Advertisements must be seen where their target market can see them a lot. And with this in mind, cleverly posted transit advertisements have an advantage.

Transit ads are those that are posted on transport vehicles and their waiting stations. They work because people riding these vehicles have not much choice but to look at the posted advertisements. Commuters use public transport vehicles, such as buses, taxi cabs, and trains. They spend a lot of their commuting time inside one every day. For example, a regular commuter spends around 30 minutes waiting in bus stations and riding the bus to go to work and another 30 minutes of the same actions after their shift at work. And throughout those times, they wouldn't be able to help but notice the ads that are placed inside and outside the bus, even those on the waiting station.

Unlike some advertisement kinds, transit ads are involuntary medium, which mean they cannot be switched off or discarded. People will be able to see them each time they ride a cab or sit on a bus. They also can't help but read the advertisements while they wait at the airline terminal or the subway shed since they usually have nothing else to do but wait for their vehicle.

Another advantage of merchandise advertised on transportation vehicles is they get total market penetration. Buses, trains, taxi cabs, and even airplanes and ships, travel to and from their destination usually more than a dozen times a day. Even people who aren't riding the vehicles but happen to be along the routes or at the stops of the vehicles get to look at the ads.

If you need an outdoor ad for your product in Singapore, then transit advertisements are the best option you have. Get creative and quality Ship decals, plane decals, or bus advertisements. Advertise through a Singapore advertising services firm and generate high exposure for your product.




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