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12 September 2012

Facebook Marketing 101: Understanding the Pros and Cons

By James Steele


Practically everyone who does anything on the Internet has a Facebook page. The question "are you on Facebook?" is on the tongue of everyone who wants to get in contact with each other. This is due to the explosion of social networking activity on the Internet. Being on Facebook has become a type of an identity these days. What influence will Facebook have for you, from a marketing standpoint? All it means is that Facebook is replete with potential targeted traffic, and you have to take advantage of that.

Every day, people use their Facebook profiles to network with other people that have the same interests, play games together, and communicate on an unparalleled level. With all this attention being directed to one place, doesn't Facebook sound like the ideal place to look for new customers for your goods or services? It sure is! Due to the realization that Facebook can help businesses advertise their products, more and more firms are attempting to use it. And since Facebook has millions of users with a huge range of interests, it's a virtual goldmine for online marketing. In the course of this article we will look at the advantages of using Facebook to improve your marketing efforts.

The most popular way to employ Facebook in product promotions is through the "Social Ads" function that it offers. Facebook advertising doesn't come any simpler than this, as it's very easy to do. One of the greatest benefits to using this site is that you can specifically target an audience using, ages, gender, or areas of interest. This turns a normal ad into a super targeted one, which means you won't be having random people clicking your ad, and your click-through-rate will naturally increase. As your CTR goes up, your return on investment will also increase, as will the number of visitors to your site. You can also include a picture in your promotion, and that can also improve your CTR. How does a picture help? A promotion with a picture is more noticeable so more people will actually read it and respond to it. What's more, you should make your ad copy the most enticing it can possibly be. There's always the option to hire a professional if you are afraid you don't know what you're doing.

The groups and pages options are great for those who want to advertise on Facebook, but can't shell out money for their ads. With Facebook, you can set up an interest group, or what they call a page, for just about anything. There's no cheaper way to get to your target audience. All you need to do is create a group or if you want a page talking about your business. Once this is done, your next objective is to gain a following or fans on your page. Your number followers will grow as other people invite people to join the group, or you can send out invites yourself. But if you create a page, you'll have to do your own marketing to get the word out about it. Facebook can be very beneficial for your business no matter which route you may choose to go; creating your own group, page, or by putting targeted ads up.

Facebook is exploding and it's only getting bigger. Every day, there are more members. Every day, the numbers actively using it are increasing. Make sure you get in on the business before the competition gets too fierce and you get left behind.




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