Maybe you've heard about media buying in forums and other places.
Unfortunately the people who have found the most success with this approach typically won't be found in any forums. They are actually earning money and will have much more important (and fun) things that you can do. If you are willing to roll up your sleeves, learn and actually get to work, there is no reason you can't be one of them.
There are some pages you never want to place your ad banner. One of those pages is the default page of a major website. How a user behaves on those pages is the main reason that this is true; this has proven to be accurate many times. People might have set up their computers to use the home page of a website as their default page. This is the page that loads every time they launch their Internet browsers. What people do when the pages loads is the behaviour we're talking about. The heavy use of the scripts of these pages often causes them to load slowly. It is rare that a user will allow the page to load completely before they surf out to another site. If you put your ad on these pages, most users aren't going to see it. The real kicker here is that you are still going to pay for the impression.
One of the worst things that can happen to an advertiser, particularly you, is to have an ad be displayed on a processing page. The processing page is the page that goes between two parts of a process, like a shopping cart and a payment page. Another example is filling out some form and there are multiple pages in the process. Think for a second: don't most people put their attention into filling out the form? They won't feel any interest in banners because they are going to want to finish the process as fast as they are able to get through it. Try to keep this in mind and make sure you check the page on which your ad is going to be placed. If your website says that your ad is going to be placed on an inner page, ask them which page (specifically) is going to run it. Make sure that you stay firm and be as direct as possible about where you want your ad to run.
When it comes to media buying and your ads, there are lots of different options available. For instance, you can put a text filled banner ad or use very small (or none at all) graphics. The best way to find out what can work is to test. Most people who lack experience with marketing don't do enough testing. You can seriously improve your conversion ratio when you run text based ads. This isn't always the case and you should already know how to figure it out. Using specific text in your ads, like testimonials can really help you out. A great testimonial ad will include a picture of the person who sent in the text for the testimonial. Testimonials are strong and with the right product they can work wonders.
Every media buying campaign that you do should always be focused on minimizing your risks at all times. It's important that you control your risks with every media buy so that you're not worried about losing your money whenever you do it. Whenever you do IM, or wake up in the morning, risks are simply part of life.
Unfortunately the people who have found the most success with this approach typically won't be found in any forums. They are actually earning money and will have much more important (and fun) things that you can do. If you are willing to roll up your sleeves, learn and actually get to work, there is no reason you can't be one of them.
There are some pages you never want to place your ad banner. One of those pages is the default page of a major website. How a user behaves on those pages is the main reason that this is true; this has proven to be accurate many times. People might have set up their computers to use the home page of a website as their default page. This is the page that loads every time they launch their Internet browsers. What people do when the pages loads is the behaviour we're talking about. The heavy use of the scripts of these pages often causes them to load slowly. It is rare that a user will allow the page to load completely before they surf out to another site. If you put your ad on these pages, most users aren't going to see it. The real kicker here is that you are still going to pay for the impression.
One of the worst things that can happen to an advertiser, particularly you, is to have an ad be displayed on a processing page. The processing page is the page that goes between two parts of a process, like a shopping cart and a payment page. Another example is filling out some form and there are multiple pages in the process. Think for a second: don't most people put their attention into filling out the form? They won't feel any interest in banners because they are going to want to finish the process as fast as they are able to get through it. Try to keep this in mind and make sure you check the page on which your ad is going to be placed. If your website says that your ad is going to be placed on an inner page, ask them which page (specifically) is going to run it. Make sure that you stay firm and be as direct as possible about where you want your ad to run.
When it comes to media buying and your ads, there are lots of different options available. For instance, you can put a text filled banner ad or use very small (or none at all) graphics. The best way to find out what can work is to test. Most people who lack experience with marketing don't do enough testing. You can seriously improve your conversion ratio when you run text based ads. This isn't always the case and you should already know how to figure it out. Using specific text in your ads, like testimonials can really help you out. A great testimonial ad will include a picture of the person who sent in the text for the testimonial. Testimonials are strong and with the right product they can work wonders.
Every media buying campaign that you do should always be focused on minimizing your risks at all times. It's important that you control your risks with every media buy so that you're not worried about losing your money whenever you do it. Whenever you do IM, or wake up in the morning, risks are simply part of life.
About the Author:
An ecommerce software like SaleHoo Stores, which does all the tracking for your website will come in handy if you decide to do media buying for your ecommerce business.
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