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18 July 2013

Content Verse Search Network For Network Marketing Pay Per Click (PPC).

By Jonas Ricardo


Which one is better ... PPC "Content" or "Search network"?

PPC-- In terms of quality:. I have actually found that leads that originated from the content network in fact end up being much better and additional receptive leads than those in the search network. Although I've seen this through empirical data, it makes sense if you follow along with me here...

... An individual in the search network is chaotic; he's obtained A.D.D.-- a lot of selections and not nearly enough time.

So marketer who find you in the search network often be temporary site visitors. On the other hand, those that discover you in the content network via Google, Bing, or Ask on a 3rd party author's web page that wasn't also really looking for you in the first place ... If you've recorded their attention with your advertisement, you've acquired them. A person that discovers you through the content network has to go through more mental actions to get to you and at the end of that you've obtained their attention ...

PPC-- In regards to web traffic:. There is far more traffic in the content network compared to the search network but per click it's harder to get at because it's slightly harder to control the relevancy factor. Obtaining your advertisement before the right eyes.

So, you've got to work at it a little more to get your advertising and marketing in sync in that arena. Many marketers give up too quickly on the content network and end up giving up. What does this mean to you?

You stick it out and make it operate and you have actually acquired less competitors. The gold at the end of the tunnel is much better top quality leads.

PPC-- In terms of bill:. Typically the expense of content network clicks will vary greater than the bill of clicks in the search network ... You could end up obtaining $0.05 clicks that convert excellent or $1.00 clicks that cost every dime. Or, the opposite, clicks that are worth absolutely nothing. There is added leg deal with your end to get better clicks in the content network usually compared to in the search network, yet when you do, the conversions and the sheer quantity will be huge and steady.

PPC-- In regards to relevancy:. ... On average you have to work more to create a relevant ad and site to getplaced in the search network than you do in the content network so you'll spend less time with on site keyword optimization in the content network and more time on good marketing principles to make it work.

PPC-- In regards to your advertisement itself:. In the search network your ads have to be extremely relevant to the key words being bid on, the opposite is true for the content network. In the content network you've got to catch the focus of your prospective prospects with very appealing ads, so the regulations are different. An instance for the PPC Search Network for the term "network marketing":. Network Marketing Secrets? Want to make $ in network marketing? Free network marketing video clip reveals all ...

Although this may work in the content network a better approach would certainly be an ad that reviews something like ...

NETWORK MARKETING not going so excellent? Yeah I'm talking To You ... Ready To Earn money? See the difference?

One is keyword focused while the various other is in your face audacious you to click it. That's my two PPC's cents for now ... Hope you enjoy them.




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