Increasing the trustworthiness of your business is really necessary if you want to see long term results. You need to help your prospects trust you if you want them to buy from you, and the best way to do that is through testimonials. If you're in the position where you have made some sales, but you don't have many testimonials, then that needs to be addressed, immediately. In the following article we will look into useful tips to help you get valid testimonials from your customers.
If you have only one product, then that's fine; but if you have multiple offers then always make sure your testimonials only talk about the product, or service, that was bought by that person. You need to have everything organized so if you do offer multiple products/services, then make sure they're listed with the product or service that was bought. This is particularly relevant when you're dealing with a site that offers multiple products to a wide group within a large market. This is not uncommon at all because you may have a range of ebooks on a page, and then on other pages you offer other services. So in order to diversify, you should have testimonials coming from your specified customers instead of spreading the same broad level comments all over the site. That will always work better rather than say putting all of them on one 'testimonial' page.
Most markets have a more professional component that includes real research that has been done, and you can talk about that kind of activity. Never discount this type of information because people tend to respect professional research. It's a more defined way of getting your customer's positive feedback and passing it on to your prospects. You may have noticed that large corporations often use this exact strategy. It just has to do with people have more confidence in a professional organization than they do with you.
Last but not the least; a good way to frame your testimonials would be to have comparisons with your competitors. The thing is, if you're going to talk negative about your competition, it won't have much impact on your prospects or even backfire in their minds. However, if your customers or a third party pitches you against your competitors and compares your service throwing positive light on it, it will be counted as a valid insight and will be taken seriously.
It's of paramount importance that all of your testimonials come from real customers and not the imaginary kind. While testimonials are important and matter, we don't stress if someone doesn't believe ours because once you've done all you can do then you can't do any more.
If you have only one product, then that's fine; but if you have multiple offers then always make sure your testimonials only talk about the product, or service, that was bought by that person. You need to have everything organized so if you do offer multiple products/services, then make sure they're listed with the product or service that was bought. This is particularly relevant when you're dealing with a site that offers multiple products to a wide group within a large market. This is not uncommon at all because you may have a range of ebooks on a page, and then on other pages you offer other services. So in order to diversify, you should have testimonials coming from your specified customers instead of spreading the same broad level comments all over the site. That will always work better rather than say putting all of them on one 'testimonial' page.
Most markets have a more professional component that includes real research that has been done, and you can talk about that kind of activity. Never discount this type of information because people tend to respect professional research. It's a more defined way of getting your customer's positive feedback and passing it on to your prospects. You may have noticed that large corporations often use this exact strategy. It just has to do with people have more confidence in a professional organization than they do with you.
Last but not the least; a good way to frame your testimonials would be to have comparisons with your competitors. The thing is, if you're going to talk negative about your competition, it won't have much impact on your prospects or even backfire in their minds. However, if your customers or a third party pitches you against your competitors and compares your service throwing positive light on it, it will be counted as a valid insight and will be taken seriously.
It's of paramount importance that all of your testimonials come from real customers and not the imaginary kind. While testimonials are important and matter, we don't stress if someone doesn't believe ours because once you've done all you can do then you can't do any more.
About the Author:
We have only provided an introduction along with several solid applications utilizing the principles of AppEmpire.
No comments:
Post a Comment