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20 August 2012

3 Internet Marketing Mistakes that Can Kill Your Campaign

By Monica Martinez


Mistakes by Internet marketers continue to be the downfall of many a marketing business. In this article we will be discussing such mistakes and get a closer look at them.

One of the simplest mistakes made by online marketers is that they don't understand the value of having a blog. These days you have to find new and innovative ways to solidify your bond with your target audience and a blog is a great way to talk to that audience. You will actually find it quite easy to make a blog to be used for Internet marketing. It also doesn't take very much time since there are many tools that work automatically that will make your efforts more simplified. You will find that these tools will take content and publish it online for you, and these are known as autoblogs. It should be noted that blogging as we refer to it talks of developing posts and publishing them online with the hopes of discussing things with our target audience. Blogs make it easier for you to give away valuable information that will help your prospects. The reason why many new marketers move away from having their own blog is because they takes a lot of time and there aren't much returns. They don't realize that having a blog will allow you to make a solid bond with your target audience and they help to connect with them. When people read your blogs on a regular basis, this will allow you to push your products or affiliate products in an easier manner, and you can expect them to want to buy them.

Even though there are a few marketers who don't consider this a mistake, but nevertheless it is a mistake to go after a niche market that doesn't interest you. If you aren't enamored with what you're working towards, you'll certainly fail at it. That's why you need to know as much as possible about your niche market and you must also find an interest in it. If you're not interested in the niche you'll be promoting, chances are that your visitors/prospects will notice the difference, and they'll understand that you really don't know much about it. That's not good because what you're attempting to do is have your prospects believe everything you say. So if you appear to be the go to person for your niche, then they will be more likely to buy what you're selling.

Another mistake many marketers make is not taking the time to research their product, therefore they do not know the market so that your efforts do not go to waste in the wrong error. This research should start prior to the decision of what product you will be promoting or how your marketing plan will even work. In your research you will be able to determine who your core market is and what they want. This research will allow you to target the right product and see an increase in your sales and conversions.

It must be known that internet marketing is not about scamming people. It is merely a simple process of marketing products with the intent of selling them online.




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